Kód: 06739331
Focusing on the television audience, and the television industry's search for viewing figures, the author of this treatise identifies differences and similarities in the approaches of American commercial TV and European public ser ... celý popis
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Focusing on the television audience, and the television industry's search for viewing figures, the author of this treatise identifies differences and similarities in the approaches of American commercial TV and European public service broadcasting, particularly in the field of ratings research.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Media, information & communication industries
60.71 €
Osobný odber Bratislava a 2642 dalších
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