Kód: 10043295
Destination Brands
Autor Nigel Morgan, Annette Pritchard, Roger Pride
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks w ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 392
Nakladateľ: Taylor & Francis Ltd, 2015
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Anotácia knihy
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.
It asks whether tourist d
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Service industries
254.66 €
- Celý názov: Destination Brands
- Autor: Nigel Morgan, Annette Pritchard, Roger Pride
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 392
- EAN: 9781138133655
- ISBN: 9781138133655
- ID: 10043295
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 890 g
- Rozmery: 235 × 191 mm
- Dátum vydania: 02. November 2015
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