Code: 02560683

Digital Wine

Name: Digital Wine
Brand: Springer Verlag, Singapore
SKU: 02560683
Price: 70.87 EUR
Availability: InStock

by Tara Brabazon, Mick Winter, Bryn Gandy

Language: English
Binding: Paperback
Number of pages: 135
Publisher: Springer Verlag, Singapore, 2014
More about this

70.87 €

Low in stock at our supplier
Shipping in 12 - 17 days

Potřebujete více kusů?Máte-li zájem o více kusů, prověřte, prosím, nejprve dostupnost titulu na naši zákaznické podpoře.

Add to wishlist

Solid State NMR Spectroscopy for Biopolymers
214.68 €
Buy
Cambridge Reading Adventures In the Sea Red Band
7.26 € -5 %
Buy
Irish Poetry under the Union, 1801-1924
53.05 €
Buy
Comprehensive Toxicology
8798.41 €
Buy

Give this book as a present today

Order book and choose Gift Order.
We will send you book gift voucher at once. You can give it out to anyone.
Book will be send to donee, nothing more to care about.

Book gift voucher sample Read more

You get 175 loyalty points

Book synopsis

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about winemakers and regions. §The book begins with an introduction to QR codes. It explains how to use them as well as shows how QR codes combine analogue and online promotion and information dissemination. Next, the book explores strategies and examples from the creative industries, small nation theory and emerging wine industries. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions. The book concludes with a case study of how Aotearoa/New Zealand wine producers deploy QR codes.§QR codes can store, and digitally present, a range of helpful data, including URL links, geo-coordinates and text, and can be scanned by smart phones, making them a useful marketing and business tool. Presenting detail research on how QR codes can enhance the relationship between producers and consumers as well as aid regional development in the wine industry, this book will be of interest to academics focusing on Wine Studies, small and medium sized enterprises (SMEs), and practitioners and researchers from the creative industries sector.§In addition, while this book focuses on the wine industry, the information that it presents about QR codes is relevant and applicable for an array of industries that require a tether between analogue and digital, physical and virtual, especially food and primary production.