Mohlo by sa vám tiež páčiť

Informovať o naskladnení knihy

Viac informácií o knihe Economics of International Business

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 511 bodov

Anotácia knihy

This work seeks to set out a new agenda for international business research. The author, Mark Casson, asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthesize information on a global basis. To co-ordinate the global system properly, entrepreneurs must co-operate through social networks of trust, as well as competing. Constructing a network of joint ventures, it is argued, is simply not enough. Building on his previous book, "The Organization of International Business", Mark Casson shows that with suitable modifications, the methods of economics can be used to analyze all of these issues in a rigorous way. The tools of "business strategy" are too clumsy to address the more subtle issues, whilst descriptive approaches fail to bring key issues into sharp relief.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics International economics

• Celý názov: Economics of International Business
• Podnázov: A New Research Agenda
• Autor: Mark Casson
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 336
• EAN: 9781840643558
• ID: 04848962
• Nakladateľ: Edward Elgar Publishing Ltd
• Hmotnosť: 674 g
• Rozmery: 234 × 156 mm
• Dátum vydania: 25. August 2000

Obľúbené z iného súdka

---

---

---