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Viac informácií o knihe Effect of consumer design perception on brand equity

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

"My overall comment is that this represents an excellent work and I wish to congratulate Abhishek for this. The methodology used is very insighful and innovative, specially the use of gamified depth interviews. There is throrough rigor in every stage specially literature review, to development of constructs as well as final implications. Development of desing percpetion scale is an original contribution." Dr. Sharad Sarin (XLRI Jamshedpur)

Parametre knihy

• Celý názov: Effect of consumer design perception on brand equity
• Podnázov: A smartphone perspective
• Autor: Abhishek Mishra
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 356
• EAN: 9783659873997
• ID: 19608498
• Nakladateľ: LAP Lambert Academic Publishing
• Hmotnosť: 548 g
• Rozmery: 220 × 150 × 21 mm
• Rok vydania: 2016

Obľúbené z iného súdka

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