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Viac informácií o knihe Electronic Commerce

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Anotácia knihy

Packed with real-world examples and business cases, Electronic Commerce, 11e continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management E-commerce: business aspects

• Celý názov: Electronic Commerce
• Autor: Gary Schneider
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 640
• EAN: 9781285425436
• ISBN: 128542543X
• ID: 02477791
• Nakladateľ: Cengage Learning, Inc
• Hmotnosť: 940 g
• Rozmery: 232 × 189 × 23 mm
• Dátum vydania: 07. May 2014

Obľúbené z iného súdka

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