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Viac informácií o knihe Entrepreneurial Marketing for SMEs

• Parametre knihy
• Anotácia kniha
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Nákupom získate 345 bodov

Anotácia knihy

Entrepreneurial Marketing for SMEs explains key topics and challenges of entrepreneurial marketing in a coherent and logically presented sequence. The book contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge. Entrepreneurial Marketing for SMEs truly integrates both Entrepreneurial and Marketing perspectives of the subject, keeping in consideration the nature of the SME and the relative institutional effects of the environment in which the SME operates.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Ownership & organization of enterprises

• Celý názov: Entrepreneurial Marketing for SMEs
• Autor: Luca Cacciolatti, Soo Hee Lee
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 215
• EAN: 9781137532565
• ISBN: 1137532564
• ID: 09358784
• Nakladateľ: PALGRAVE MACMILLAN
• Hmotnosť: 412 g
• Rozmery: 146 × 222 × 18 mm
• Dátum vydania: 26. October 2015

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