Kód: 13539704
Ethics in Marketing
Autor Patrick E. Murphy, Gene R. Laczniak, Fiona Harris
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marke ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 198
Nakladateľ: Taylor & Francis Ltd, 2016
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Anotácia knihy
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing cont
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
100.78 €
- Celý názov: Ethics in Marketing
- Autor: Patrick E. Murphy, Gene R. Laczniak, Fiona Harris
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 198
- EAN: 9781138648098
- ISBN: 9781138648098
- ID: 13539704
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 394 g
- Rozmery: 224 × 212 × 27 mm
- Dátum vydania: 12. December 2016
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