Mohlo by sa vám tiež páčiť

Viac informácií o knihe Marketing Ethics & Society

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 672 bodov

Anotácia knihy

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business ethics & social responsibility

• Celý názov: Marketing Ethics & Society
• Autor: Lynne Eagle, Stephan Dahl
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 320
• EAN: 9781446296615
• ISBN: 144629661X
• ID: 09269161
• Nakladateľ: SAGE Publications Ltd
• Hmotnosť: 726 g
• Rozmery: 194 × 240 × 21 mm
• Dátum vydania: 08. October 2015

Obľúbené z iného súdka

---

---

---