Code: 09328663

Eye Tracking the User Experience

Name: Eye Tracking the User Experience
Brand: Rosenfeld Media
SKU: 09328663
Price: 56.11 EUR
Availability: InStock
Author: Aga Bojko
ISBN: 9781933820101

by Aga Bojko

Language: English
Binding: Paperback
Number of pages: 320
Publisher: Rosenfeld Media, 2013
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Book synopsis

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.