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Viac informácií o knihe Global Business Strategy

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

This major new text looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate in the changing global environment, and how they make decisions for successful growth. It is designed for students undertaking courses in international business, economics and management at final year undergraduate, postgraduate and MBA level.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Celý názov: Global Business Strategy
• Autor: Howard Cox, Nigel Grimwade, Robin John, Grazia Ietto-Gillies
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 448
• EAN: 9781861523525
• ISBN: 1861523521
• ID: 05122900
• Nakladateľ: Cengage Learning EMEA
• Hmotnosť: 709 g
• Rozmery: 246 × 188 × 22 mm
• Dátum vydania: 26. December 1996

Obľúbené z iného súdka

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