Kód: 05094608
This book offers a fast track route to understanding the organizational, economic and managerial pressures and constraints in managing global activities. It covers the key areas of strategic, marketing and financial priorities and ... celý popis
Angličtina
13.86 €
Bežne: 16.30 €
Ušetríte 2.44 €

Nákupom získate 34 bodov
Anotácia knihy
This book offers a fast track route to understanding the organizational, economic and managerial pressures and constraints in managing global activities. It covers the key areas of strategic, marketing and financial priorities and demands and the need for corporate social, cultural and operational awareness and responsibility. It contains examples and lessons from some of the world's most successful businesses, including ABB, Nissan and Mattel Inc, and ideas from the world's smartest thinkers, including Gary Hamel, Peter Drucker, Naomi Klein, Sumantra Ghoshal and Chris Bartlett. It also includes a glossary of key concepts and a comprehensive resources guide.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management International business
13.86 €
Angličtina
Osobný odber Bratislava a 12742 dalších
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