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Anotácia knihy

The world’s best-selling global business strategy text, Peng''s GLOBAL STRATEGY, 4E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Global Strategy
• Autor: Peng
• Jazyk: Angličtina
• Väzba: Brožovaná
• EAN: 9780357039182
• ISBN: 0357039181
• ID: 25091013
• Nakladateľ: Cengage Learning, Inc
• Hmotnosť: 930 g
• Rozmery: 276 × 217 × 21 mm
• Dátum vydania: 09. July 2018

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