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Viac informácií o knihe Gurus and Oracles

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Anotácia knihy

We live in an Information Age of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. In Gurus and Oracles, Miklos Sarvary describes the information industry--the far-flung universe of companies whose core business is to sell information to decision makers. These companies include such long-established firms as Thomson Reuters (which began in 1850 with carrier pigeons relaying stock market news) as well as newer, dominant players like Google and Facebook. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviors of the markets for them. He shows how technology contributes to the spectacular growth of this sector and how new markets for information change our economic environment.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Gurus and Oracles
• Podnázov: The Marketing of Information
• Autor: Miklos (Columbia Business School) Sarvary
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 192
• EAN: 9780262016940
• ISBN: 026201694X
• ID: 01375974
• Nakladateľ: MIT Press Ltd
• Hmotnosť: 418 g
• Rozmery: 233 × 164 × 20 mm
• Dátum vydania: 16. December 2011

Obľúbené z iného súdka

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