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Opis

Appreciating and satisfying the emotional needs of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. This book looks at the factors influencing buying decisions and the supplier's response to the customer. Sensitive situations, such as the handling of complaints, are dealt with specifically, as is the way in which companies can implement the cultural changes necessary to move an organization towards a greater recognition of individual buyer's needs.

Szczegóły książki

Kategoria Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: How to Appreciate Your Customers
• Autor: B.H. Elvy
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 216
• EAN: 9780333598924
• ISBN: 033359892X
• ID: 04595863
• Wydawca: PALGRAVE MACMILLAN
• Waga: 416 g
• Wymiary: 222 × 141 × 18 mm
• Data wydania: 21. June 1995

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