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Viac informácií o knihe How to Create Profitable New Products

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

This comprehensive resource guides students step-by-step through the product development process, from concept through launch in the marketplace. Case histories profile successful new product introductions in a changing marketplace. This text details the best ways to: * Identify and respond to the real needs of consumers. * Plan for products that fit the company's charter and win top management commitment. * Test new products to spot and cure defects, assess market potential, and plan expansions. * Develop a complete marketing plan for a major new product introduction.

Parametre knihy

• Celý názov: How to Create Profitable New Products
• Autor: George Gruenwald
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 487
• EAN: 9780844233536
• ISBN: 0844233536
• ID: 11553548
• Nakladateľ: NTC PUB GROUP
• Hmotnosť: 1220 g
• Rozmery: 246 × 194 × 39 mm
• Dátum vydania: September 1997

Obľúbené z iného súdka

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