Code: 07180724

Hypercompetitive Rivalries

Name: Hypercompetitive Rivalries
Brand: Simon & Schuster
SKU: 07180724
Price: 14.78 EUR
Availability: InStock
Author: Richard D. D'Aveni
ISBN: 9780028741123

by Richard D. D'Aveni

Language: English
Binding: Paperback
Number of pages: 288
Publisher: Simon & Schuster, 1995
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Book synopsis

This text is written for students coming into the workforce at a most unpredictable and challenging time. The existing competitive turmoil is undermining all the recipes for success that business schools have previously given them. Here is a text that goes beyond nuance in suggesting the dark waters ahead. Drawing upon the guerrilla warfare metaphor, which values strategic flexibility and unorthodox tactics over traditional assumptions concerning competition, Richard D'Aveni offers a compass to M. B. A. students soon to enter rapidly changing industries.