Kód: 05097187
This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy-making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, ... celý popis
Angličtina
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Nákupom získate 352 bodov
Anotácia knihy
This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy-making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented, which emphasizes the importance and dynamics of organizational identity and corresponding time-discrepancies for strategy making.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy
145.60 €
Angličtina
Osobný odber Bratislava a 12542 dalších
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