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Viac informácií o knihe Identity and Strategy

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy-making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented, which emphasizes the importance and dynamics of organizational identity and corresponding time-discrepancies for strategy making.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Celý názov: Identity and Strategy
• Podnázov: How Individual Visions Enable the Design of a Market Strategy that Works
• Autor: Olaf G. Rughase
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 256
• EAN: 9781845423100
• ID: 05097187
• Nakladateľ: Edward Elgar Publishing Ltd
• Hmotnosť: 522 g
• Rozmery: 234 × 156 × 24 mm
• Dátum vydania: 29. March 2006

Obľúbené z iného súdka

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