Code: 06698540
International Business Case Studies For the Multicultural Marketplace
by John E. Walsh
Presents real-life examples of the strategies and tactics used by some of the world's successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this book features mo ... more
- Language:
English - Binding: Paperback
- Number of pages: 434
Publisher: Taylor & Francis Inc, 1994
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Book synopsis
Presents real-life examples of the strategies and tactics used by some of the world's successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this book features more than 30 case studies that span critical issues of international business-globalization; negotiation; and others.
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management International business
124.52 €
- Full title: International Business Case Studies For the Multicultural Marketplace
- Subtitle: For the Multicultural Marketplace
- Author: John E. Walsh
- Language: English
- Binding: Paperback
- Number of pages: 434
- EAN: 9780884151937
- ISBN: 9780884151937
- ID: 06698540
- Publisher: Taylor & Francis Inc
- Weight: 634 g
- Dimensions: 229 × 228 × 30 mm
- Date of publishing: 13. May 1994
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