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Viac informácií o knihe Introduction to Semiconductor Marketing

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Anotácia knihy

The Introduction to Semiconductor Marketing is a unique marketing primer for semiconductor industry professionals. This primer describes in detail fundamental marketing concepts coupled with useful product marketing and product management procedures. This book is especially useful to people new to semiconductor product marketing or those who are in a start up environment and may need help in marketing and positioning their products. Topics covered by this guidebook include: marketing basics, product positioning, segmenting and targeting markets, basic product management and business planning, marketing organizations, marketing requirements documents, marketing and relationships with engineering and sales among other topics.

Parametre knihy

Zaradenie knihy Knihy po anglicky Technology, engineering, agriculture Electronics & communications engineering Electronics engineering

• Celý názov: Introduction to Semiconductor Marketing
• Autor: Alireza Servati
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 256
• EAN: 9780972518987
• ISBN: 0972518983
• ID: 04181791
• Nakladateľ: SIMON PUBN
• Hmotnosť: 422 g
• Rozmery: 226 × 152 × 15 mm
• Dátum vydania: 15. September 2005

Obľúbené z iného súdka

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