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Viac informácií o knihe Licensing Best Practices Set

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• Anotácia kniha
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Anotácia knihy

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management

• Celý názov: Licensing Best Practices Set
• Autor: Robert Goldscheider
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 840
• EAN: 9780471794431
• ISBN: 0471794430
• ID: 04894204
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 2008 g
• Rozmery: 258 × 186 × 60 mm
• Dátum vydania: 12. April 2006

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