Kód: 02966477
Luxury Fashion Branding
Autor U. Okonkwo
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes t ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 352
Nakladateľ: Springer Palgrave Macmillan, 2007
- Viac informácií o knihe
76.39 €
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Viac informácií o knihe Luxury Fashion Branding
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Anotácia knihy
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Parametre knihy
76.39 €
- Celý názov: Luxury Fashion Branding
- Podnázov: Trends, Tactics, Techniques
- Autor: U. Okonkwo
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 352
- EAN: 9781349356577
- ISBN: 1349356573
- ID: 02966477
- Nakladateľ: Springer Palgrave Macmillan
- Hmotnosť: 498 g
- Rozmery: 20 × 158 × 21 mm
- Rok vydania: 2007
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