Mohlo by sa vám tiež páčiť

Viac informácií o knihe Luxury Strategy in Action

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 206 bodov

Anotácia knihy

The meaning of luxury and the sorts of customers that buy luxury have continually been evolving, but never as dramatically as in the past 20 years. With more potential consumers, the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and to rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations, desires and dreams. Luxury Strategy in Action presents the view of an international panel of luxury experts on what is luxury management nowadays, how it is evolving, and which fundamentals are necessary to manage in this time of change. This book provides an insight into luxury management through a strategic approach, analyzing the latest trends in the industry, like the impact of online social networks and the role of emerging markets. It thus provides a multicultural, holistic perspective designed to create challenges to the established rules of the luxury industry.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Celý názov: Luxury Strategy in Action
• Autor: Jonas Hoffmann
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 205
• EAN: 9780230354548
• ISBN: 0230354548
• ID: 04417392
• Nakladateľ: PALGRAVE MACMILLAN
• Hmotnosť: 472 g
• Rozmery: 164 × 239 × 18 mm
• Dátum vydania: 02. December 2011

Obľúbené z iného súdka

---

---

---