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Viac informácií o knihe Managing and Marketing Health Services

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 258 bodov

Anotácia knihy

The organisation and management of health care services is a central theme within public policy across the post-industrial world. Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant pressure for the reorganisation of health care systems in pursuit of accessible, high quality, cost-effective health care delivery in modern democratic societies. "Managing & Marketing Health Services" provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services. It introduces a number of key themes - the service design process, the management of inter-organisational relationships, understanding health care consumers and evaluating service quality - to provide an integrated, holistic perspective on the delivery of health care services. "Managing & Marketing Health Services" is intended for post-graduate and post-experience courses in Health Care Management.

Parametre knihy

Zaradenie knihy Knihy po anglicky Medicine Medicine: general issues Health systems & services

• Celý názov: Managing and Marketing Health Services
• Autor: Moira Fischbacher, Anne Smith, Gillian Hogg, Angus Laing
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 208
• EAN: 9781861526786
• ISBN: 1861526784
• ID: 05122959
• Nakladateľ: Cengage Learning EMEA
• Hmotnosť: 318 g
• Rozmery: 228 × 154 × 11 mm
• Dátum vydania: 22. August 2002

Obľúbené z iného súdka

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