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Viac informácií o knihe Managing Media Companies - Harnessing Creative Value 2e

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Celý názov: Managing Media Companies - Harnessing Creative Value 2e
• Autor: Annet Aris
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 400
• EAN: 9780470713952
• ISBN: 047071395X
• ID: 04390421
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 758 g
• Rozmery: 235 × 190 × 22 mm
• Dátum vydania: 02. April 2009

Obľúbené z iného súdka

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