Kód: 10042754
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique ... celý popis
Nákupom získate 183 bodov
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes an
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Ownership & organization of enterprises
74.13 €
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