Mohlo by sa vám tiež páčiť

Viac informácií o knihe Marketing for Hospitality and Tourism, Global Edition

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 176 bodov

Anotácia knihy

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Parametre knihy

• Celý názov: Marketing for Hospitality and Tourism, Global Edition
• Autor: PHILIP KOTLER
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 688
• EAN: 9781292363516
• ISBN: 1292363517
• ID: 35515764
• Nakladateľ: PEARSON ACADEMIC
• Hmotnosť: 1464 g
• Rozmery: 217 × 276 × 32 mm
• Dátum vydania: 20. April 2021

Obľúbené z iného súdka

---

---

---