Kód: 18098335
Marketing for Tourism and Hospitality
Autor FYALL
This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning t ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 594
Nakladateľ: Taylor & Francis Ltd, 2019
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Anotácia knihy
This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Sociology & anthropology Sociology
68.97 €
- Celý názov: Marketing for Tourism and Hospitality
- Autor: FYALL
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 594
- EAN: 9781138121294
- ISBN: 9781138121294
- ID: 18098335
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 1300 g
- Rozmery: 190 × 245 × 29 mm
- Dátum vydania: 21. March 2019
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