Kód: 04048372
Marketing Management
Autor Philip Kotler
With info on understanding marketing management, capturing marketing insights, connecting with customers, building strong brands, shaping the market, delivering and communicating value, and implementation and control. ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 928
Nakladateľ: Pearson Education, 2009
- Viac informácií o knihe
99.94 €
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Anotácia knihy
With info on understanding marketing management, capturing marketing insights, connecting with customers, building strong brands, shaping the market, delivering and communicating value, and implementation and control.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
99.94 €
- Celý názov: Marketing Management
- Autor: Philip Kotler
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 928
- EAN: 9780273718567
- ISBN: 0273718568
- ID: 04048372
- Nakladateľ: Pearson Education
- Hmotnosť: 2087 g
- Rozmery: 274 × 213 × 38 mm
- Dátum vydania: 09. April 2009
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