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Viac informácií o titulu Marketing Management (Arab World Editions) with MyMarketingLab Access Card

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This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.

Parametre titulu

Zaradenie titulu Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Marketing Management (Arab World Editions) with MyMarketingLab Access Card
• Autor: Salah S. Hassan, Imad B. Baalbaki, Hamed M. Shamma, Philip Kotler, Kevin Lane Keller
• Jazyk: Angličtina
• EAN: 9781447925217
• ID: 04801180
• Nakladateľ: PEARSON Education Limited
• Hmotnosť: 1500 g
• Rozmery: 275 × 210 × 25 mm
• Dátum vydania: 12. August 2002

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