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Viac informácií o knihe Marketing the Moon

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Anotácia knihy

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11s mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Media studies

• Celý názov: Marketing the Moon
• Autor: David Scott Meerman
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 144
• EAN: 9780262026963
• ISBN: 0262026961
• ID: 02404941
• Nakladateľ: MIT Press Ltd
• Hmotnosť: 1074 g
• Rozmery: 250 × 287 × 18 mm
• Dátum vydania: 28. February 2014

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