Kód: 16316448
Marketing the Third Reich
Autor Nicholas O'Shaughnessy
In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Sell ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 290
Nakladateľ: Taylor & Francis Ltd, 2017
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Anotácia knihy
In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Politics & government Political control & freedoms
57.61 €
- Celý názov: Marketing the Third Reich
- Autor: Nicholas O'Shaughnessy
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 290
- EAN: 9781138060586
- ISBN: 9781138060586
- ID: 16316448
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 432 g
- Rozmery: 235 × 158 × 17 mm
- Dátum vydania: 21. September 2017
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