Kód: 01022656
Marketing with Strategic Empathy
Autor Claire Brooks
Empower teams in both for-profit and not-for-profit organizations to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning. ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 256
Nakladateľ: Kogan Page Ltd, 2016
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Anotácia knihy
Empower teams in both for-profit and not-for-profit organizations to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
57.12 €
- Celý názov: Marketing with Strategic Empathy
- Podnázov: Inspiring Strategy with Deeper Consumer Insight
- Autor: Claire Brooks
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 256
- EAN: 9780749477547
- ISBN: 9780749477547
- ID: 01022656
- Nakladateľ: Kogan Page Ltd
- Hmotnosť: 406 g
- Rozmery: 262 × 219 × 19 mm
- Dátum vydania: 03. August 2016
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