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Viac informácií o knihe Media Advocacy and Public Health

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this unique book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Media studies

• Celý názov: Media Advocacy and Public Health
• Autor: Lawrence Wallack
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 240
• EAN: 9780803942899
• ISBN: 0803942893
• ID: 04163869
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 386 g
• Rozmery: 229 × 153 × 16 mm
• Dátum vydania: 02. December 1993

Obľúbené z iného súdka

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