Kód: 10059267
Morality and the Market (Routledge Revivals)
Autor N. Craig Smith
Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 352
Nakladateľ: Taylor & Francis Ltd, 2016
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Anotácia knihy
Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
78.04 €
- Celý názov: Morality and the Market (Routledge Revivals)
- Podnázov: Consumer Pressure for Corporate Accountability
- Autor: N. Craig Smith
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 352
- EAN: 9781138820678
- ISBN: 9781138820678
- ID: 10059267
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 670 g
- Rozmery: 216 × 138 × 19 mm
- Dátum vydania: 12. March 2016
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