Kód: 04071322
Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and ... celý popis
Nákupom získate 173 bodov
Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.
Zaradenie knihy Knihy po anglicky The arts Music
68.77 €
Osobný odber Bratislava a 2642 dalších
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