Kód: 06707879
Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleri ... celý popis
Nákupom získate 208 bodov
Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
83.61 €
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