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Viac informácií o knihe Nike Culture

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 114 bodov

Anotácia knihy

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Celý názov: Nike Culture
• Podnázov: The Sign of the Swoosh
• Autor: Robert Goldman, Stephen Papson
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 208
• EAN: 9780761961499
• ISBN: 0761961496
• ID: 04686070
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 464 g
• Rozmery: 233 × 192 × 11 mm
• Dátum vydania: 22. December 1998

Obľúbené z iného súdka

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