Kód: 09153692
Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance in a German automobile company from a cultural perspective. By dissecting ... celý popis
231.84 €
Potrebujete viac kusov?Ak máte záujem o viac kusov, preverte, prosím, najprv dostupnosť titulu na našej zákazníckej podpore.
Nákupom získate 573 bodov
Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance in a German automobile company from a cultural perspective. By dissecting the relationships between memory, identity, and image in a business setting, this innovative study makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.
231.84 €
Osobný odber Bratislava a 2642 dalších
Copyright ©2008-24 najlacnejsie-knihy.sk Všetky práva vyhradenéSúkromieCookies
Nákupný košík ( prázdny )
Nachádzate sa: