Kód: 09111642
People and Products
Autor Allan J. Kimmel
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product uti ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 312
Nakladateľ: Taylor & Francis Ltd, 2015
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Anotácia knihy
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determ
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
217.86 €
- Celý názov: People and Products
- Autor: Allan J. Kimmel
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 312
- EAN: 9781138812246
- ISBN: 9781138812246
- ID: 09111642
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 584 g
- Rozmery: 238 × 158 × 24 mm
- Dátum vydania: 16. March 2015
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