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• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Personality Trait effect on Brand Loyalty is a comprehensive book designed for postgraduate and Ph.D students for their research in field of Brand Loyalty and Personality. It follows a practice oriented approach to explain the core concept of Personality and brand loyalty with the help of empirical research. Self-monitoring personality trait has received levels of research from academics and practitioners alike, but research in this book presents empirical test of the effect of self-monitoring personality trait on brand loyalty and how it drives consumers' behavior. This book is divided into seven parts and provides a comprehensive coverage of concept such as Brand Loyalty, Self Monitoring Personality Trait, related review of literature review, research methodology, research analysis, data interpretation, conclusion, and Limitations and recommendations.

Parametre knihy

• Celý názov: Personality Trait Effect on Brand Loyalty
• Podnázov: An Empirical Research in Rajasthan
• Autor: Naveen Sharma
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 124
• EAN: 9783659857515
• ID: 02979145
• Nakladateľ: LAP Lambert Academic Publishing
• Hmotnosť: 203 g
• Rozmery: 220 × 150 × 7 mm
• Dátum vydania: 02. April 2016

Obľúbené z iného súdka

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