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• Anotácia kniha
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Anotácia knihy

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes

• Celý názov: Priceless
• Autor: William Poundstone
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 352
• EAN: 9781851688296
• ISBN: 1851688293
• ID: 04372080
• Nakladateľ: Oneworld Publications
• Hmotnosť: 318 g
• Rozmery: 193 × 185 × 27 mm
• Dátum vydania: 02. June 2011

Obľúbené z iného súdka

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