Kód: 06717300
Ratings Analysis
Autor Lawrence W. Lichty
This fourth edition of 'Ratings Analysis' describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 328
Nakladateľ: Taylor & Francis Ltd, 2013
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Viac informácií o knihe Ratings Analysis
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Anotácia knihy
This fourth edition of 'Ratings Analysis' describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Media studies
127.45 €
- Celý názov: Ratings Analysis
- Autor: Lawrence W. Lichty
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 328
- EAN: 9780415526524
- ISBN: 9780415526524
- ID: 06717300
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 462 g
- Rozmery: 225 × 157 × 18 mm
- Dátum vydania: 01. October 2013
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Brave new World Revisited
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Confessions Of An Advertising Man
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Medium is the Massage
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Amusing Ourselves to Death
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Buyology
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Geology of Media
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Curse of the Mogul
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Field Guide to Lies
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Half-Real
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On the Existence of Digital Objects
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Understanding Media
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Television
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Framing Abuse
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End of Big
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Propaganda in the Information Age
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Into the Universe of Technical Images
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Cinematic Mode of Production - Attention Economy and the Society of the Spectacle
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Habermas and the Media
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Hidden Persuaders
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Running the Show
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Adaptation and Appropriation
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