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Book synopsis

This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face todaya s retail and service businesses.* Explores some of the trends taking place within the broad consumer--retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia* Numerous global case studies are used to show keys issues* Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment* Describes how retailers can plan their cross channel network strategy for the future

Book details

Book category Knihy po anglicky Economics, finance, business & management Industry & industrial studies Distributive industries

• Full title: Retail Geography and Intelligent Network Planning
• Author: Mark Birkin, Graham Clarke, Martin P. Clarke
• Language: English
• Binding: Paperback
• Number of pages: 296
• EAN: 9780471498032
• ISBN: 0471498033
• ID: 04891763
• Publisher: John Wiley & Sons Inc
• Weight: 546 g
• Dimensions: 243 × 170 × 18 mm
• Date of publishing: 26. April 2002

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