Kód: 15603561
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author ... celý popis
Nákupom získate 221 bodov
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sens
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
89.21 €
Osobný odber Bratislava a 2642 dalších
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