Kód: 04555411
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five sens ... celý popis
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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
87.07 €
Osobný odber Bratislava a 2642 dalších
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