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Viac informácií o knihe Sonic Branding

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Media studies

• Celý názov: Sonic Branding
• Podnázov: An Essential Guide to the Art and Science of Sonic Branding
• Autor: Daniel Jackson
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 179
• EAN: 9781403905192
• ISBN: 1403905193
• ID: 04775482
• Nakladateľ: Palgrave USA
• Hmotnosť: 458 g
• Rozmery: 242 × 166 × 8 mm
• Dátum vydania: 06. October 2003

Obľúbené z iného súdka

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