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Viac informácií o knihe Strategies of Competition in the Bank Card Business

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 154 bodov

Anotácia knihy

This is the first book to describe the history of the innovation of the bank card, from development to commercialization. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major players in the bank card industry Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business competition

• Celý názov: Strategies of Competition in the Bank Card Business
• Autor: Jarunee Wonglimpiyarat
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 124
• EAN: 9781903900550
• ISBN: 1903900557
• ID: 05130157
• Nakladateľ: Sussex Academic Press
• Hmotnosť: 212 g
• Rozmery: 232 × 159 × 8 mm
• Dátum vydania: 01. February 2005

Obľúbené z iného súdka

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