Kód: 46583156
This book offers a comprehensive exploration of innovation management and its applications in various business contexts, providing an overview and comparison of the most promising approaches. It covers key topics such as the innov ... celý popis
Angličtina
90.73 €
Bežne: 100.48 €
Ušetríte 9.75 €

Nákupom získate 220 bodov
Anotácia knihy
This book offers a comprehensive exploration of innovation management and its applications in various business contexts, providing an overview and comparison of the most promising approaches. It covers key topics such as the innovation management process, change management in SMEs, and competitive intelligence. The book discusses benchmarking techniques and network innovation models, addressing how to harness both individual and organizational innovation potential. It also explores fostering motivation and creativity, developing an innovative culture, managing change, and leveraging benchmarking partnerships. Additionally, it includes discussions on network management, open innovation, outsourcing innovation functions, and acquiring market knowledge through consultancy services. Designed for business schools and industry professionals, this resource combines theoretical frameworks with practical case studies, making it an essential guide for implementing effective innovation strategies.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business innovation
90.73 €
Angličtina
Osobný odber Bratislava a 12790 dalších
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