Mohlo by sa vám tiež páčiť

Informovať o naskladnení knihy

Viac informácií o knihe Tap

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 78 bodov

Anotácia knihy

Let's say you're out of something, or you need something, or you want something. Then, seemingly out of the blue, an ad or an offer pops up on your phone to say that very thing is now available at the next store on your right. Did the store read your mind? No. Rather, it drew on data you had tapped into your phone. In Tap, Anindya Ghose welcomes us to the mobile marketing revolution of smartphones, smarter companies, value-seeking consumers, and personalized, curated offers. Drawing on his extensive research in the United States, Europe and Asia, and a variety of real-world examples from different industries around the globe, Ghose investigates what consumers do with their smartphones and how businesses can use knowledge of this data trail to improve their products and services.

Parametre knihy

Zaradenie knihy Knihy po anglicky Technology, engineering, agriculture Electronics & communications engineering Communications engineering / telecommunications

• Celý názov: Tap
• Autor: Anindya Ghose
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 240
• EAN: 9780262036276
• ISBN: 0262036274
• ID: 14423291
• Nakladateľ: MIT Press Ltd
• Hmotnosť: 480 g
• Rozmery: 162 × 244 × 25 mm
• Dátum vydania: 17. April 2017

Obľúbené z iného súdka

---

---

---